About

I'm Ethan Grush

I help equipment finance companies get more inbound applications through SEO and automation—so your pipeline grows without burning more on ads.

Ethan Grush

My Story

I started my first business right out of high school in 2020—drone filming. That led to getting hired by a local electric bike company, Doheny Bike, where I ended up doing a little bit of everything.

Logistics. Marketing. Photography. Filming. Sales. Website building. Operations. Product development. If it needed to get done, I figured it out.

$2.5MIn sales by 2022 — built from scratch in under 2 years

In 2025, I went deep into equipment finance. I started with TruckLenders USA—built their SEO from the ground up, created pages targeting every equipment type and borrower search, and automated the entire back office. Applications went from 40 to 200+ a month. Processing time dropped 85%.

Now I take that same approach to any equipment finance company that needs more inbound applications and better operations. Trucks, boats, RVs, exotic cars, aircraft, medical equipment—the playbook works across all of them. SEO pages that rank on Google and AI platforms. Automation that handles the volume. Simple as that.

Quick Facts

  • Based in Dana Point, CA
  • 5x application growth for first finance client
  • Semi-pro soccer player
  • Self-taught developer

What I Use

SEOAI ContentNext.jsPythonAWSSalesforceAutomation

Why Equipment Finance

Most finance companies are invisible online. Not because they can't close deals—but because nobody built them the pages that actually rank. They're losing borrowers every single day to competitors who show up first on Google.

I've seen what happens when you fix that. TruckLenders USA went from 40 applications to 200+. Not with more ad spend. Not with tricks. Just pages that target what real borrowers are actually searching for—"box truck financing," "medical equipment loan," "boat financing bad credit"—and rank for them.

Whether you fund trucks, boats, RVs, exotic cars, aircraft, or medical equipment—the playbook is the same. I build the pages, get them ranking, and automate the back office so you can handle the volume.

Let's fill your pipeline

Ready to stop relying on ads and vendor referrals and start getting inbound applications from Google and AI?

Get in Touch