About

I'm Ethan Grush

I build AI automation for commercial equipment finance brokers—killing the manual work between a lead and a funded deal so your team submits faster and funds more.

Ethan Grush

My Story

I started my first business right out of high school in 2020—drone filming. That led to getting hired by a local electric bike company, Doheny Bike, where I ended up doing a little bit of everything.

Logistics. Marketing. Photography. Filming. Sales. Website building. Operations. Product development. If it needed to get done, I figured it out.

$2.5MIn sales by 2022 — built from scratch in under 2 years

In 2025, I went deep into equipment finance. I started with TruckLenders USA and automated their back office from the ground up—application intake, bank-statement spreading, stip collection, and lender matching. Work that used to eat 20+ hours a week now runs on its own, and a clean package reaches a lender in minutes.

Now I bring that same approach to any commercial equipment finance brokerage drowning in manual work. Trucks, construction, marine, exotics—the bottlenecks are the same everywhere: re-typing PDFs, chasing stips, guessing which lender gets the deal. I build AI that takes that off your desk, wired into the CRM you already run.

Quick Facts

  • Based in Dana Point, CA
  • 20+ hrs/week automated for first finance client
  • Semi-pro soccer player
  • Self-taught developer

What I Use

Claude / LLMsDocument AISalesforceAWSPythonNext.jsAutomation

Why Equipment Finance

Most brokerages aren't losing deals because they can't close them. They're losing them in the gap between approval and funding—stips sitting in an inbox, a package still being re-typed while a faster broker already got the merchant on the phone.

I've seen what happens when you fix that. At TruckLenders USA, the manual grind of intake, statement spreading, and stip-chasing—20+ hours a week—now runs automatically. That capacity went straight back into selling and funding instead of data entry.

Whether you fund trucks, construction, marine, or exotics—the bottlenecks are the same. I map where your hours leak, build the automation on the stack you already run, and have it live on your real deals in about two weeks.

Let's automate your pipeline

Ready to stop re-typing PDFs and chasing stips, and put those hours back into funding deals?

Get in Touch